What Gets Measured Matters
Milestone Mindset LIVE with Nancy Sergeant
Without data, we’re just guessing so I asked Guy Powell to join me on Milestone Mindset LIVE for a discussion that will help you prove and improve your marketing ROI.
Watch the replay to discover:
1) What consumer behavior marketing data to measure
2) How to align it to sales and operations
3) How to use it to make strategic decisions
4) What can you do right now to collect and use better data to be a better marketer with proven results.
Guy Powell is the author of the new book, “The Post-COVID Marketing Machine: Prepare Your Time to Win.” He’s also a global thought-leader in marketing strategy and ROI.
For nearly two decades, Guy has helped marketers around the globe drive strategic advantage through a clear focus on the customer, supported by best-in-class analytics as the founder of ProRelevant Marketing Solutions. He has trained thousands of marketers in a wide variety of industries, including Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), high-tech, financial services, telecom, and airlines. His work helps marketers make better decisions to deliver more revenue, profit, and market share.
We packed a lot into our conversation to give you actionable ideas you can use right away.
I’m your host, Nancy Sergeant, award-winning marketing strategist, creator of the Milestone Marketing Blueprint, and CEO of Sergeant Marketing. We help nonprofits and small- to mid-size businesses across the globe make marketing easier and skyrocket their revenue.
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#marketingroi #marketingstrategy #consumerbehavior #dataanalysis
Aired Live on Facebook and Linkedin channels, 9/21/22, 2 pm ET.