Westfield digital experiences – Christmas 2021

Zebrar teamed up with Westfield to create three engaging AR Christmas experiences for shoppers at 42 centres across Australia and New Zealand. By scanning strategically placed QR codes or visiting physical Westfield Santa Squad installations in each centre, shoppers could…

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Zebrar teamed up with Westfield to create three engaging AR Christmas experiences for shoppers at 42 centres across Australia and New Zealand.

By scanning strategically placed QR codes or visiting physical Westfield Santa Squad installations in each centre, shoppers could unlock exclusive mini games and a life-sized portal to Santa’s village.

All three experiences were built using the latest webAR software by 8th Wall and developed in creative collaboration with the Scentre Group Australia (operators of Westfield malls).

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