Red Dot Design Concept – Running Adwear

Running Adwear let runners be the advertising platform. Thanks to AI computing and big data analysis, it always knows where your consumers are and actively seeks them out rather than passively waiting for exposure. Company: dentsu one Taipei, Taiwan, R.O.C.…

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Running Adwear let runners be the advertising platform. Thanks to AI computing and big data analysis, it always knows where your consumers are and actively seeks them out rather than passively waiting for exposure.

Company:
dentsu one Taipei, Taiwan, R.O.C.
Design Lead:
Judy Tao
Designers:
Cathy Chao, Po Chen, Regent Chien,
Jerry Liu

This design concept was awarded a Red Dot in 2021.
https://www.red-dot.org/project/running-adwear-54181

This video is included in the presentation at the online exhibition for Red Dot Award: Design Concept 2021. More design concepts at the online exhibition.
https://www.red-dot.org/search

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