Podcast Hosting: Get Your Podcast Online & Into Directories [2020]

Podcast Hosting: Get Your Podcast Online & Into Directories [2020]
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In this video, you’ll learn everything you need to know about how podcast hosting works, how to choose the right host for your podcast, and how a podcast host helps get your show listed in popular apps like Apple Podcasts and Spotify. 🎙Start a podcast → https://bit.ly/2pGU2ux

===Time Stamps===
[01:07] What is podcast hosting?
[03:04] Where should I publish my podcast?
[07:28] How much does podcast hosting cost?
[08:56] How to choose a podcast hosting platform
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🎙What is podcast hosting? And how does it work? (01:07)

There’s a misconception that Apple Podcasts or Spotify host your audio files. That’s not true – these are just podcast directories that serve as listings for new listeners to find podcasts.

Your podcast is actually hosted by a podcast hosting company like Buzzsprout. The podcast host is what distributes your podcast to all the podcast directories and your podcast listeners.

Buzzsprout does this by creating something called an RSS Feed. It’s basically just a fancy way of saying a text-only webpage that all podcast apps know how to read. It tells people your podcast website URL, podcast titles, and links to each of your audio files.

When you’re first getting started, you’ll make a one-time submission to podcast directories like Apple Podcasts, Google Podcasts, and Spotify to get your podcast listed. After that, Buzzsprout will keep talking to the directories and letting them know each time you come out with a new episode.

The directories will also check the RSS feed to see if there is a new episode about once a day. So if you’re experiencing between you releasing a new episode and when it shows up, that’s why. Don’t worry! Your listeners aren’t affected at all by the delay.

Whenever one of your podcast listeners opens the app on their phone, the app checks to see if there is a new episode of your podcast and, if there is, downloads it directly to their phone. So your podcast subscribers are getting files directly from your podcast host and aren’t affected by the delay.

🎧Where should I publish my podcast? Or what platforms should I be on? (03:44)

Being listed in podcast directories is the best way to market your podcast and find new listeners.

Start by submitting your podcast to the “Big 3” – Apple Podcasts, Google Podcasts, and Spotify.

After that, you should consider getting into Deezer, Stitcher, TuneIn (Amazon Alexa), Google Play Music, Pandora, Listen Notes, and iHeart Radio.

You don’t have to start with all of these, but once you do, it will be helpful to spread the word. On Buzzsprout, we’ll make it easy for you to submit your podcast to each of these directories.

💰How much does podcast hosting cost? (07:28)

Different podcast hosts charge different amounts based on things like storage space, bandwidth, hours of audio you upload each month, whether you want basic stats or detailed analytics, etc.

At Buzzsprout, we recommend everybody start on our free plan. Then once you’ve uploaded a handful of episodes, you can upgrade to a paid plan.

It’s fair to say the typical podcaster pays about $12/month. You can expect to pay a bit less if you go with a bare-bones plan with another provider.

🤔How to choose a podcast hosting platform (08:56)

You want to find a quality podcast host that will make your life easier by providing the tools and features you need to succeed without nickel and diming you for every add-on.

Here are the five things your podcast host should offer in their base package:
1. Podcast website on your own domain
2. Customizable embed players
3. Ability to share to social media
4. Advanced analytics
5. Easy directory submission process

Not to mention, your podcast host should be effortless to use. You’re going to be uploading new episodes regularly, so you want to remove as many technical hurdles as possible. You don’t have to spend your time deciphering things like ID3 tags, accepted file extensions, and optional settings that don’t help you grow your podcast.

READY TO START YOUR PODCAST?

You can watch our “How to Start a Podcast” video series to get up and running in no time: https://bit.ly/2L25sAW

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