JEFF x ADIDAS

“Impossible is nothing” I was privileged enough to document the Indoni Dance Academy students doing what they do best at a recent fundraiser held by JEFF. This was part of an initiative by JEFF in partnership with ADIDAS to help…

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“Impossible is nothing”

I was privileged enough to document the Indoni Dance Academy students doing what they do best at a recent fundraiser held by JEFF. This was part of an initiative by JEFF in partnership with ADIDAS to help raise funds for “period poverty”, an issue that is endemic in this country. Millions of women and girls in South Africa don’t have access to sanitary products which ultimately prevents them from working and going to school every month. Periods For Hope are an amazing organisation that aims to provide sanitary kits to those who are in very vulnerable environments. They are always looking for donations so have a look at their page to see how you can help and combat period poverty today.

Directed by // Benjamin Nivison
Director of photography // David Nivison
Choreographed by // Marlin Zoutman
Edited by // David Nivison
Costume design // Benjamin Nivison

Special thanks to JEFFl for organising the event and @adidasza for hosting and sponsoring the initiative.

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