Welcome to How to Web Live – The show you need to watch to find out the latest news and trends from the tech industry.
This episode, find out all about Product-Led Growth strategy with Wes Bush, CEO & Founder of ProductLed, in a live conversation with Alexandra Marcu, VP of Marketing at 2Checkout(now Verifone).
Product-led growth is one of the darlings of 2020. And it makes so much sense – as the tech market becomes more and more crowded, product-led growth focuses on the product as the main vehicle to acquire, activate and retain customers or users.
Wes Bush is one of the undisputed leaders of this shift. The author of “Product-Led Growth: How to Build a Product That Sells Itself” and founder of the Product Led Institute, Wes comes with a fresh point of view in the product world.
The host of this episode is Alexandra Marcu, VP of Marketing at 2Checkout (now Verifone), an experienced marketing executive and a fan of product-led growth.
Watch the full discussion here:
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How to Web is a leading European startup & tech conference based in Bucharest, Romania, where 2200+ founders and startup-minded operators and developers gather to get inspiration, knowledge and opportunities. Started in 2010, it is one of the earliest influential European startup events, which has accelerated the adoption of the startup culture in CEE & Romania.