Antalis is the world’s leading art paper brand and has been deeply involved in the Chinese market for more than 20 years. With the innovation of electronic technology, paper, as a traditional medium, faces a new role challenge. We have planned a warm brand promotion campaign in the Chinese market for this century-old paper brand.
Paper inherits human civilization and wisdom and records the traces of time. We continue the timeliness of paper, select 12 sets of fonts from the works of a 20-year-old design company, create the font “Fragments of Time”, and develop derivatives such as calendars and annual calendar posters, so that people can feel the charm of paper from real objects. Offline exhibitions provide an immersive experience and use a perceptual way to trigger people’s thinking about time and achieve widespread brand dissemination.
The project has won several international professional awards include IF Design Award, German Red Dot Design Award, American Communication Arts Design Annual, American Graphis Design Annual, DFA Asia’s Most Influential Design Award, GDC Graphic Design in China, Hong Kong Designers Association Global Design Award, Taiwan Golden Dot Design Award, CAMA China Advertising Marketing Award, Dragon Seal Award, Tiger Roar Award, etc.