Audi House of Progress Taipei

Audi Volkswagen Taiwan launched a new class of electric performance vehicles, the e-tron GT and the RS e-tron GT in line with their brand vision of constant progress and position of “Future is an attitude.” Our challenge was to create…

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Audi Volkswagen Taiwan launched a new class of electric performance vehicles, the e-tron GT and the RS e-tron GT in line with their brand vision of constant progress and position of “Future is an attitude.” Our challenge was to create a launch for both online and offline audiences that communicated both brand vision and the impact of the vehicles for media, aficionados, and public sales leads. In response, we created the “Audi House of Progress Taipei” showcasing the features of vehicles in an immersive, authentic way while building Audi’s brand position and generating qualified leads and sales.

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