A Non Agency – Retail Innovation Presentation for Retail Collaborate 2020

A Non Agency - Retail Innovation Presentation for Retail Collaborate 2020

A Non-Agency President, Michelle M. Collins
“Disruption, Opportunity, Responsibility, Change.”
It’s time to change the culture of customer experience design.
The pandemic, coupled with the trend toward different types of personalized retail experiences and growing customer fear, have given rise to a whole new challenge for developers, shoppers and brands.

Collaborate 2020 VIRTUAL asked Michelle M. Collins to gaze into her crystal ball. Collins returned three topics for discussion.

1. Disruption as Opportunity: A candid look at the implications of social distancing, commercial and residential vacancies, special events/experiential virtualization and technology.

2. Social Responsibility: A look at how social behaviors can lead to profitability, quality and satisfaction.

3. Omnichannel Culture: Hosting Customer Curated Socials vs. Retail Spaces.

About the presenter: Michelle M. Collins is president and founder of A Non-Agency, a New York City-based creative collective consultancy of technology, content, fabrication, audio and visual, spatial and experiential design entrepreneurs. Collins is an award-winning experiential creative director, strategist and executive producer. Her client roster includes Fortune 100 Brands and award-winning advertising and marketing agencies.

Collins has been recognized by national business and trade media including WWD, Forbes, Event Marketer, Adweek and VMSD for topics related to retail experience trends, emerging technology and experiential platforms. She has also presented at leading industry conferences and entrepreneur programs including Levin Institute and the Digital Signage Expo. Recent projects include: Delta Airlines CES2020; Van Cleef & Arpels/ Candy Crush Saga (2018).

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